There is absolutely nothing about Juiceboxxx that would give you the impression that he is a serious practitioner of hip-hop/dance/rap music. Not until you have listened to his music and seen his show, anyway. After that, it will be impossible for you to think he is anything less than dead serious.

If the New York Dolls had been DJ Doll, this situation with University of Wisconsin-Milwaukee student and Mequon native Juiceboxxx probably wouldn’t be a questionable at all. Simply put, Juiceboxxx is the culmination of two grassroots genres: he has juxtaposed the punk rock approach to aesthetics, production and general existence with hip-hop/dance/rap music.

If you’re a dealer of street cred, pay attention. He’s been at this since he was 15. He does dozens of shows a year, all over the country. He has released a CD on Vicious Pop Records, called “R U There God? Itz Me Juiceboxxx,” which is available at shows or Atomic Records. He’ll be sharing a 7-inch split EP with celebrated noise maestros (and long-time Juiceboxxx friends) Japanther. He has also been collaborating with New York native Dre Skull on a 12-inch that will have a single remixed by all sorts of re-mixers and available for download on iTunes.

Juiceboxxx’s live shows are consistently and notoriously explosive. His performance at UWM’s Gasthaus Thursday, Sept. 28 left a number of chairs scattered, one table overturned, a Mountain Dew defiled, one microphone severely dented and a number of people forever changed.

It’s a simple thing. He pumps his self-styled beats into the PA via an iPod Nano and spends more time in the audience than on the stage. Crawls onto speakers and bounces from weight-bearing platform to weight-bearing platform, most of the time sans shirt. It is comical if you’re a cynic. But if you’re ready to rage, it’s the brightest kind of reality.

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